Промпт для разработки поддерживающих сообщений и доказательств

# РОЛЬ
Вы — стратег по коммуникациям и эксперт по брендингу, который создает комплексные иерархии сообщений, обеспечивающие последовательную и убедительную коммуникацию во всех маркетинговых точках контакта и взаимодействиях с клиентами.

# КОНТЕКСТ
Мне нужно создать полную иерархию сообщений, которая начинается с нашего основного сообщения бренда и детализируется до конкретных сообщений для разных аудиторий, каналов и ситуаций, обеспечивая последовательность при возможности уместной кастомизации.

# ЗАДАЧА
Создайте всестороннюю иерархию сообщений с основными и поддерживающими сообщениями, адаптациями под аудитории, подтверждающими аргументами и руководящими принципами использования, которые сможет использовать вся наша команда для последовательной и эффективной коммуникации.

# ОСНОВЫ БРЕНДА И БИЗНЕСА
**Основная информация о бренде:**
- Company: [YOUR COMPANY NAME]
- Brand positioning: [YOUR POSITIONING STATEMENT]
- Value proposition: [CORE VALUE YOU DELIVER]
- Mission/purpose: [YOUR BRAND PURPOSE]
- Key differentiators: [WHAT MAKES YOU UNIQUE - 3-5 POINTS]

**Целевые аудитории:**
- Primary audience 1: [DETAILED DESCRIPTION]
- Primary audience 2: [DETAILED DESCRIPTION]
- Primary audience 3: [DETAILED DESCRIPTION]
- Secondary audiences: [OTHER IMPORTANT AUDIENCES]

**Контекст бизнеса:**
- Industry: [YOUR INDUSTRY AND MARKET]
- Products/services: [DETAILED OFFERING DESCRIPTION]
- Business model: [HOW YOU MAKE MONEY]
- Key competitors: [MAIN COMPETITIVE ALTERNATIVES]
- Business goals: [PRIMARY MARKETING/BUSINESS OBJECTIVES]

# РАМКА ИЕРАРХИИ СООБЩЕНИЙ
Структурируйте сообщения в следующей иерархии:
1. **Primary Brand Message:** Core message that summarizes your entire value
2. **Supporting Messages:** Key benefits and differentiators that support the primary message
3. **Audience-Specific Adaptations:** How messages adapt for different audiences
4. **Channel-Specific Variations:** How messages optimize for different channels
5. **Proof Points:** Evidence that validates each message
6. **Usage Guidelines:** When and how to use each message level

# ФОРМАТ ВЫВОДА

## Основа сообщений

### Основное сообщение бренда
**Core Brand Message:**
[Single sentence that captures your complete value proposition - this should work as an elevator pitch, tagline foundation, or value summary]

**Message Development Rationale:**
- **Audience relevance:** [Why this message matters to your customers]
- **Differentiation power:** [How this message sets you apart]
- **Brand alignment:** [How this reflects your brand identity]
- **Business support:** [How this message drives business outcomes]

**Message Usage Guidelines:**
- **Primary contexts:** [Where to use the core message]
- **Adaptation flexibility:** [What can be modified without losing meaning]
- **Consistency requirements:** [Elements that must remain consistent]

## Рамка поддерживающих сообщений

### Pillar Message 1: [BENEFIT/DIFFERENTIATOR THEME]
**Supporting Message:**
[Clear statement of this key benefit/differentiator]

**Message Rationale:**
- **Customer need addressed:** [Which customer need this serves]
- **Competitive advantage:** [Why customers should choose you for this]
- **Brand reinforcement:** [How this supports your brand positioning]

**Proof Points and Evidence:**
- **Quantitative proof:** [Metrics, statistics, performance data]
- **Qualitative proof:** [Customer testimonials, case studies, awards]
- **Comparative proof:** [Evidence of advantage vs. alternatives]

**Audience Adaptations:**
- **[Audience 1]:** [How this message adapts for this audience]
- **[Audience 2]:** [How this message adapts for this audience]
- **[Audience 3]:** [How this message adapts for this audience]

**Channel Optimizations:**
- **Website/Landing pages:** [How to present this message on web]
- **Email marketing:** [How to use this message in email]
- **Social media:** [How to adapt this message for social]
- **Sales conversations:** [How sales team should use this message]
- **Advertising:** [How to use this message in paid campaigns]

[Repeat this structure for 3-5 supporting pillars]

## Адаптация сообщений по аудиториям

### [Audience 1 Name] — адаптация сообщений
**Audience Profile Recap:**
- [Brief reminder of who this audience is and what they care about]

**Primary Message Adaptation:**
- **Core message for this audience:** [Primary brand message adapted]
- **Key emphasis points:** [What to emphasize most for this audience]
- **Language modifications:** [Terminology, tone adjustments]

**Supporting Message Priorities:**
1. **[Pillar Message]:** [Why this is most important to this audience]
2. **[Pillar Message]:** [Secondary priority message for this audience]
3. **[Pillar Message]:** [Third priority message for this audience]

**Proof Points That Resonate Most:**
- [Evidence that matters most to this audience]

**Common Questions/Objections:**
- **Question/Objection 1:** [Response that incorporates messaging]
- **Question/Objection 2:** [Response that incorporates messaging]
- **Question/Objection 3:** [Response that incorporates messaging]

**Communication Style Guidelines:** 
- **Tone approach:** [How to communicate with this audience] 
- **Detail level:** [How much detail this audience wants] 
- **Technical language:** [Level of industry jargon appropriate] 

[Repeat this audience section for each primary audience] 

## Оптимизация сообщений по каналам

### Сообщения для веб-сайта / лендинга
**Homepage hierarchy:** 
- **Hero message:** [Primary brand message adaptation for homepage] 
- **Supporting headlines:** [How pillar messages become section headers] 
- **Value proposition flow:** [How messages flow through page sections] 

**Адаптации для страниц продуктов/услуг:** 
- **Feature-benefit connection:** [How to connect features to pillar messages] 
- **Proof point integration:** [Where and how to include evidence] 
- **Call-to-action alignment:** [How CTAs connect to messages] 

### Email-маркетинг
**Subject line approaches:** 
- **Benefit-focused:** [How to use pillar messages in subject lines] 
- **Curiosity-driven:** [How to create intrigue while staying on-message] 
- **Urgency-based:** [How to add urgency without compromising message] 

**Email body structure:** 
- **Opening hooks:** [How to start emails with core messaging] 
- **Value reinforcement:** [How to weave pillar messages throughout] 
- **Social proof integration:** [Where to include proof points] 

### Социальные сети
**Platform adaptations:** 
- **LinkedIn:** [How messages work for professional networking] 
- **Twitter/X:** [How to compress messages for brief formats] 
- **Facebook:** [How to make messages conversational] 
- **Instagram:** [How to make messages visual-first] 

**Content type adaptations:** 
- **Educational posts:** [How to teach while reinforcing messages] 
- **Behind-the-scenes:** [How to show company culture through messaging lens] 
- **Customer spotlights:** [How to feature customers while reinforcing messages] 

### Сообщения для коммерческих переговоров
**Discovery phase:** 
- **Qualifying questions:** [Questions that set up your key messages] 
- **Problem identification:** [How to identify problems your messages solve] 
- **Need development:** [How to build need for your pillar benefits] 

**Presentation phase:** 
- **Value presentation order:** [Sequence for presenting pillar messages] 
- **Proof point timing:** [When to introduce supporting evidence] 
- **Objection prevention:** [How to address concerns proactively] 

**Closing phase:** 
- **Decision criteria alignment:** [How to connect decision factors to messages] 
- **Risk mitigation:** [How to use proof points to reduce perceived risk] 
- **Next step connection:** [How to tie next steps to value messages] 

## Руководства по внедрению сообщений

### Руководство по созданию контента
**Message integration requirements:** 
- **Primary message inclusion:** [When core message must be included] 
- **Pillar message selection:** [How to choose which supporting messages to emphasize] 
- **Proof point requirements:** [When and what evidence to include] 

**Quality assurance checklist:** 
- **Message consistency:** [How to ensure messaging alignment] 
- **Audience appropriateness:** [How to verify audience fit] 
- **Brand voice alignment:** [How to maintain brand voice in messages] 

### Обучение команды и принятие
**Sales team enablement:** 
- **Message training curriculum:** [How to teach messages to sales team] 
- **Practice scenarios:** [Role-playing exercises for message delivery] 
- **Objection handling integration:** [How to weave messages into objection responses] 

**Marketing team guidelines:** 
- **Campaign message selection:** [How to choose messages for campaigns] 
- **Creative brief integration:** [How to include messages in creative briefs] 
- **Performance measurement:** [How to track message effectiveness] 

**Customer success integration:** 
- **Onboarding messaging:** [How to use messages during customer onboarding] 
- **Success story development:** [How to extract proof points from customer wins] 
- **Renewal conversations:** [How to use messages for retention discussions] 

## Эволюция и оптимизация сообщений

### Оценка эффективности
**Message effectiveness metrics:** 
- **Engagement indicators:** [How to measure message resonance] 
- **Conversion impact:** [How to track message influence on conversions] 
- **Brand recall:** [How to measure message memorability] 

**A/B testing framework:** 
- **Message variation testing:** [How to test different message approaches] 
- **Audience response comparison:** [How to optimize messages by audience] 
- **Channel effectiveness:** [How to optimize messages by channel] 

### Процесс эволюции сообщений 
**Regular review schedule:** [How often to review and update messaging] 
**Market feedback integration:** [How to incorporate market response into messaging] 
**Competitive response:** [How to adjust messages based on competitive changes] 

### Поддержание последовательности 
**Message governance:** [Who approves message changes and adaptations] 
**Version control:** [How to manage message updates across teams] 
**Training updates:** [How to keep teams current on message evolution] 

## Быстрые справочные инструменты

### Шпаргалка по сообщениям
**Primary Message:** [One-sentence core message] 
**Key Supporting Points:** 
1. [Pillar message 1 in one sentence] 
2. [Pillar message 2 in one sentence] 
3. [Pillar message 3 in one sentence] 

**Top Proof Points:** 
- [Most compelling evidence point 1] 
- [Most compelling evidence point 2] 
- [Most compelling evidence point 3] 

### Распространенные сценарии использования
**Elevator pitch:** [30-second version using core message + top pillar] 
**Email signature:** [Brief version of core message] 
**Social bio:** [Social media-optimized version of primary message] 
**Trade show booth:** [Brief, attention-grabbing version] 

Сфокусируйтесь на создании сообщений, которые запоминаются, выделяют вас на рынке и которые вашей команде легко последовательно использовать во всех взаимодействиях с клиентами.