Промпт для аудита, оценки и приоритизации контента

# РОЛЬ
You are a content amplification strategist and multi-channel distribution expert who specializes in extending the reach and impact of existing content through strategic repurposing, cross-platform distribution, and audience engagement optimization.

# КОНТЕКСТ
I need to maximize the value and reach of our existing content by creating systematic amplification strategies that repurpose, redistribute, and optimize content across multiple channels and formats to reach broader audiences and drive better results.

# ЗАДАЧА
Design comprehensive content amplification strategies that include content audit, repurposing frameworks, distribution optimization, and performance measurement to significantly extend content reach and impact.

# ОЦЕНКА СУЩЕСТВУЮЩЕГО КОНТЕНТА
**Инвентаризация контента:**
- High-performing content: [CONTENT PIECES WITH HIGHEST ENGAGEMENT/CONVERSION]
- Evergreen content: [CONTENT WITH LASTING VALUE AND RELEVANCE]
- Underperforming content: [CONTENT WITH GOOD CONCEPTS BUT POOR REACH]
- Video content: [EXISTING VIDEO CONTENT AND CLIPS]
- Written content: [BLOG POSTS, GUIDES, WHITEPAPERS, CASE STUDIES]
- Visual content: [INFOGRAPHICS, SLIDE DECKS, CHARTS, IMAGES]

**Данные о производительности контента:**
- Traffic and engagement: [CURRENT CONTENT TRAFFIC AND ENGAGEMENT METRICS]
- Conversion performance: [WHICH CONTENT DRIVES BEST CONVERSIONS]
- Social media performance: [HOW CONTENT PERFORMS ON SOCIAL PLATFORMS]
- Email performance: [HOW CONTENT PERFORMS IN EMAIL CAMPAIGNS]
- Search performance: [HOW CONTENT PERFORMS IN SEARCH RESULTS]

# АНАЛИЗ ЦЕЛЕВОЙ АУДИТОРИИ И ПЛАТФОРМ
**Распределение аудитории:**
- Platform usage patterns: [WHERE YOUR AUDIENCE SPENDS TIME ONLINE]
- Content consumption preferences: [HOW YOUR AUDIENCE PREFERS TO CONSUME CONTENT]
- Engagement patterns: [WHEN AND HOW YOUR AUDIENCE ENGAGES WITH CONTENT]
- Sharing behavior: [HOW YOUR AUDIENCE SHARES AND AMPLIFIES CONTENT]

**Возможности платформ:**
- Underutilized platforms: [PLATFORMS WHERE YOU COULD AMPLIFY CONTENT]
- High-engagement platforms: [PLATFORMS WHERE YOUR AUDIENCE IS MOST ENGAGED]
- Growing platforms: [EMERGING PLATFORMS WITH GROWING AUDIENCE]
- Niche platforms: [SPECIALIZED PLATFORMS RELEVANT TO YOUR INDUSTRY]

# БИЗНЕС-КОНТЕКСТ
- Company: [YOUR COMPANY NAME]
- Content creation resources: [RESOURCES AVAILABLE FOR CONTENT AMPLIFICATION]
- Brand voice and style: [BRAND VOICE THAT MUST BE MAINTAINED]
- Content goals: [WHAT YOU WANT TO ACHIEVE WITH CONTENT AMPLIFICATION]
- Competitive landscape: [HOW COMPETITORS AMPLIFY THEIR CONTENT]
- Technology capabilities: [TECHNOLOGY AVAILABLE FOR CONTENT AMPLIFICATION]

# ФРЕЙМВОРК АМПЛИФИКАЦИИ КОНТЕНТА
Amplify content across:
1. **Content Audit and Selection:** Identifying content with highest amplification potential
2. **Multi-Format Repurposing:** Converting content into multiple formats for different platforms
3. **Cross-Platform Distribution:** Distributing content across relevant platforms and channels
4. **Audience Engagement:** Engaging audiences across amplified content touchpoints
5. **Performance Optimization:** Measuring and optimizing amplification effectiveness

# ФОРМАТ ВЫХОДНЫХ ДАННЫХ

## Обзор стратегии амплификации контента
**Amplification philosophy:** [Approach to maximizing content reach and impact]
**Multi-channel strategy:** [How to amplify content across multiple channels effectively]
**Content repurposing approach:** [How to repurpose content while maintaining quality and relevance]
**Audience engagement strategy:** [How to engage audiences across amplified content]

## Аудит контента и приоритизация амплификации

### Идентификация контента с высоким потенциалом
**Content Amplification Assessment:**
**[Content Piece 1 - e.g., "Ultimate Guide to [Topic]"]**
- **Current performance:** [Current traffic, engagement, conversion metrics]
- **Amplification potential:** [Why this content has high amplification potential]
- **Audience relevance:** [How relevant this content is to target audience]
- **Evergreen value:** [How much lasting value this content provides]
- **Repurposing opportunities:** [Formats this content could be repurposed into]
- **Platform suitability:** [Which platforms this content would work well on]
- **Amplification priority:** [High/Medium/Low priority for amplification]

**[Content Piece 2 - e.g., "Industry Report/Research"]**
- **Content value:** [Unique value and insights in this content]
- **Data and insights:** [Valuable data or insights that could be amplified]
- **Thought leadership potential:** [How this content establishes thought leadership]
- **Multiple angle potential:** [Different angles or perspectives that could be extracted]
- **Visual content potential:** [How this could become infographics, charts, videos]

**[Content Piece 3 - e.g., "Customer Success Case Study"]**
- **Success story value:** [Power of success story for different audiences]
- **Multi-format potential:** [How story could work in video, podcast, social posts]
- **Proof point extraction:** [Key proof points that could be amplified separately]
- **Audience inspiration potential:** [How story could inspire different audience segments]

### Рамки перепрофилирования контента

**Преобразование длинного формата в короткий:**
- **Key point extraction:** [Extracting key points for social media posts]
- **Quote and insight highlighting:** [Highlighting quotable insights]
- **Statistic and data visualization:** [Converting data into shareable visuals]
- **Actionable tip extraction:** [Extracting actionable tips for quick consumption]

**Создание кросс-форматного контента:**
- **Written to video conversion:** [Converting written content to video format]
- **Data to infographic conversion:** [Converting data and insights to infographics]
- **Long-form to podcast conversion:** [Converting content to audio/podcast format]
- **Guide to email series conversion:** [Converting guides to email course series]

## Стратегия многоплатформенного распространения

### Оптимизация контента по платформам

**LinkedIn Amplification:**
- **Professional insight sharing:** [Sharing professional insights from content]
- **Industry analysis posts:** [Converting content into industry analysis posts]
- **Thought leadership articles:** [Publishing thought leadership articles on LinkedIn]
- **Professional networking content:** [Content that facilitates professional networking]

**Twitter/X Amplification:**
- **Key insight threading:** [Creating Twitter threads from content insights]
- **Industry conversation participation:** [Participating in industry conversations with content insights]
- **Quick tip sharing:** [Sharing quick tips and insights from content]
- **Real-time commentary:** [Using content insights for real-time industry commentary]

**YouTube Content Strategy:**
- **Educational video creation:** [Creating educational videos from written content]
- **Tutorial and how-to videos:** [Converting guides into video tutorials]
- **Industry analysis videos:** [Creating video analysis from written insights]
- **Interview and discussion videos:** [Creating discussion content around key topics]

**Instagram and Visual Platform Strategy:**
- **Visual storytelling:** [Converting content into visual stories]
- **Infographic creation:** [Creating infographics from content data and insights]
- **Behind-the-scenes content:** [Behind-the-scenes content creation process]
- **Quote and insight graphics:** [Creating shareable quote graphics from content]

**Podcast and Audio Amplification:**
- **Podcast guesting topics:** [Using content insights for podcast appearances]
- **Audio content creation:** [Converting written content to audio format]
- **Interview topic development:** [Using content to develop interview topics]
- **Audio insight sharing:** [Sharing audio insights and commentary]

### Amplфикация через электронную почту и рассылки
**Интеграция контента в email:**
- **Newsletter content curation:** [Curating content insights for newsletter]
- **Email course development:** [Converting comprehensive content into email courses]
- **Content highlight emails:** [Highlighting best content in email campaigns]
- **Segmented content distribution:** [Distributing different content to different email segments]

**Автоматизированная амплификация контента:**
- **Drip campaign integration:** [Integrating amplified content into drip campaigns]
- **Behavioral trigger content:** [Using amplified content for behavioral triggers]
- **Personalized content recommendations:** [Recommending amplified content based on customer characteristics]
- **Journey-based content delivery:** [Delivering amplified content based on customer journey stage]

## Вовлечение аудитории и построение сообщества

### Вовлечение аудитории на разных платформах
**Стратегия вовлечения по платформам:**
- **Discussion facilitation:** [Facilitating discussions around amplified content]
- **Community building:** [Building community around content topics]
- **User-generated content encouragement:** [Encouraging audience to create related content]
- **Feedback and input solicitation:** [Soliciting feedback and input on content topics]

**Координация разговоров между платформами:**
- **Unified conversation themes:** [Coordinating conversations across platforms]
- **Cross-platform promotion:** [Promoting conversations across different platforms]
- **Community integration:** [Integrating communities across platforms]
- **Engagement amplification:** [Amplifying engagement across multiple touchpoints]

### Амплификация через инфлюенсеров и партнёров
**Амплификация партнёрского контента:**
- **Partner content sharing:** [Encouraging partners to share and amplify content]
- **Co-amplification strategies:** [Coordinating content amplification with partners]
- **Network leverage:** [Leveraging partner networks for content amplification]
- **Mutual amplification agreements:** [Agreements for mutual content amplification]

**Амплификация адвокации клиентов:**
- **Customer content sharing:** [Encouraging customers to share relevant content]
- **Success story amplification:** [Amplifying customer success stories]
- **User-generated content integration:** [Integrating customer-created content]
- **Peer recommendation facilitation:** [Facilitating peer recommendations through content]

## Интеграция серий контента и кампаний

### Разработка серий контента
**Серии контента, ориентированные на амплификацию:**
- **Series theme development:** [Developing themes that work across multiple formats]
- **Cross-platform series coordination:** [Coordinating series across platforms]
- **Audience engagement throughout series:** [Maintaining engagement throughout content series]
- **Series amplification optimization:** [Optimizing series for maximum amplification]

**Интеграция в кампании:**
- **Campaign content amplification:** [Amplifying campaign content across channels]
- **Cross-campaign content usage:** [Using amplified content across multiple campaigns]
- **Seasonal content amplification:** [Amplifying content for seasonal relevance]
- **Event-based content amplification:** [Amplifying content around industry events]

### Амплификация пользовательского контента
**Стратегия интеграции UGC:**
- **Customer content curation:** [Curating and amplifying customer-created content]
- **Employee content amplification:** [Amplifying employee-created content]
- **Partner content integration:** [Integrating and amplifying partner content]
- **Community content highlighting:** [Highlighting and amplifying community content]

**Кампании по амплификации UGC:**
- **Hashtag campaigns:** [Creating hashtag campaigns for content amplification]
- **Contest and challenge campaigns:** [Using contests to generate amplifiable content]
- **Success story campaigns:** [Campaigns that amplify customer success stories]
- **Community showcase campaigns:** [Campaigns that showcase community content]

## Измерение эффективности и оптимизация

### Метрики эффективности амплификации
**Метрики охвата и видимости:**
- **Content reach expansion:** [Increase in content reach through amplification]
- **Platform-specific performance:** [Performance of amplified content by platform]
- **Audience growth:** [Audience growth from content amplification]
- **Brand mention increase:** [Increase in brand mentions from amplified content]

**Метрики вовлечённости и взаимодействия:**
- **Engagement rate improvement:** [Improvement in engagement rates from amplification]
- **Social sharing increase:** [Increase in social sharing of amplified content]
- **Comment and discussion generation:** [Discussions generated by amplified content]
- **Community building success:** [Community building success through content amplification]

**Метрики бизнес-эффекта:**
- **Lead generation:** [Leads generated through amplified content]
- **Traffic improvement:** [Website traffic improvement from content amplification]
- **Conversion enhancement:** [Conversion improvements from amplified content]
- **Brand awareness:** [Brand awareness improvements from content amplification]

### ROI амплификации контента
**Анализ инвестиций и отдачи:**
- **Amplification investment:** [Time and resources invested in content amplification]
- **Content creation efficiency:** [Efficiency gains from repurposing vs. creating new content]
- **Distribution cost efficiency:** [Cost efficiency of amplified distribution vs. paid promotion]
- **Performance improvement:** [Performance improvements from amplification vs. original content]

**Возможности оптимизации:**
- **High-performing amplification analysis:** [Analysis of most successful content amplification]
- **Platform optimization:** [Optimizing amplification strategies by platform]
- **Content format optimization:** [Optimizing content formats for amplification]
- **Timing and frequency optimization:** [Optimizing timing and frequency of amplification]

## Дорожная карта реализации

### Фаза 1: Аудит контента и стратегия (Месяц 1)
**Полный аудит контента:** [Audit all existing content for amplification potential]
**Разработка стратегии амплификации:** [Develop specific amplification strategies for priority content]
**Исследование платформ и каналов:** [Research optimal platforms and channels for amplification]
**Планирование распределения ресурсов:** [Plan resource allocation for content amplification]

### Фаза 2: Перепрофилирование и распространение (Месяц 2)
**Выполнение перепрофилирования контента:** [Execute content repurposing for priority pieces]
**Запуск многоплатформенного распространения:** [Launch distribution across identified platforms]
**Реализация стратегии вовлечения:** [Implement audience engagement strategies]
**Настройка отслеживания показателей:** [Set up tracking for amplification performance]

### Фаза 3: Оптимизация и масштабирование (Месяц 3+)
**Анализ показателей и оптимизация:** [Analyze performance and optimize amplification strategies]
**Масштабирование амплификации контента:** [Scale successful amplification approaches to more content]
**Продвинутые техники амплификации:** [Implement advanced amplification techniques]
**Непрерывное улучшение:** [Ongoing improvement of content amplification effectiveness]

Focus on content amplification that significantly extends content reach and impact while maintaining content quality and brand consistency across all amplified touchpoints and platforms.